3rd Azerbaijan International Gifts and Promotional Products Fair
2 - 3 October 2020 • JW Marriott Absheron Baku
Turana Gasimova, Director of the Department of Foreign Relations, Marketing and PR at ABAD
ABAD stands for “Ailə Biznesinə Asan Dəstək”, which literally translates as Facilitated Support for Family Business. The project is subordinate to the State Agency for the provision of services to citizens and social innovations under the President of the Republic of Azerbaijan.
The main goal of the project is to provide support to Azerbaijani families who implement activities in the field of food production and folk arts and crafts. ABAD provides program participants with services for creating a brand, label design, marketing and advertising, as well as providing special equipment, proper packaging and packaging for products.
The task of ABAD is to help families create a competitive product that will be delivered to the market by ABAD employees, and not by the manufacturer.
Gift & Promo Fair 2019 is one of the tools that make ABAD participants available to a wider range of potential buyers. The purpose of participation in the exhibition is to familiarize as many visitors as possible with ABAD products; through these souvenirs also familiarize them with the history of the culture of our country.
At our stand, only ABAD products are presented: national souvenirs, carpets, coinage, jewelry, ceramics, art dolls, etc. All products are handmade in the national style by Azerbaijani craftsmen.
ABAD is participating at Gift & Promo for the second year in a row. The first exhibition was a catalyst for the growth of corporate orders. We hope this year will yield good results.